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1101 Greenwood Cliff, Charlotte, NC 28204
704.333.3566

SouthPark Interiors

Interior Design Firm

  • Our Services
    • Interior Architecture
    • Procurement
    • Specialized Design Services
    • Custom Unit Furniture
  • Design Portfolio
    • Student Housing
    • Multi-Family Housing
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  • Commercial Design
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  • Specialized Design Services

Designing with Daylight: The Key to a Functional Space

Here’s how natural light can bring vitality into your commercial space.

Natural light has long been recognized as a vital element for productivity, well-being, and overall satisfaction. It not only enhances the appeal of a common room or living space, but also has a profound impact on tenant happiness (and by extension, the length of their occupancy).

Despite these benefits, incorporating natural light in commercial spaces is often easier said than done. From design challenges to practical considerations, businesses are stymied when it comes to letting sunlight penetrate their walls.

That’s why more building owners are making concerted efforts to bring this force of nature back into their communities and foster a more vibrant environment for their tenants.

In this article, we’ll explore:

  • How natural light benefits interior spaces
  • The challenges of incorporating natural light into commercial spaces
  • Design strategies for maximizing natural light
  • Examples of natural light in apartment communities

The Power of Natural Light

Natural light offers more than illumination, especially in places where people live, work, and play. Among its benefits are:

 

Greater Health and Well-Being

Exposure to natural light increases serotonin, making us feel happier and more focused throughout the day. In fact, 78% of employees say natural light improves their well-being while 70% share it improves their work performance.

Natural light can also promote better sleep by regulating our internal clocks, allowing us to feel more energized throughout the day.

 

Energy Efficiency and Cost Savings

Natural light might not be a complete replacement for other light sources, but it can help you become less dependent on them. Using less artificial light helps you (and your tenants) save money, reduce energy consumption, and contribute to sustainability goals.

 

The Enhancement of Your Interiors

Natural light creates brighter interiors, making your spaces feel more welcoming and energizing. It can also enhance unique architectural features and bring details to life that would otherwise be overlooked under artificial lighting. Fine nuances can impress current tenants, future tenants, and community partners alike, making your space a place where they feel welcomed and inspired.

Challenges in Utilizing Natural Light into Commercial Spaces

Wanting to incorporate natural light into the workplace isn’t as easy as doing so. For starters, building orientation and location can pose significant challenges. Other surroundings (e.g. nearby trees and buildings) may affect how much natural light shines through your windows.

Incorporating natural light takes place throughout the design phase (pre- and post-construction) and is bespoke to every space. Designers must take into account the building’s location, local weather patterns, privacy concerns, and the potential for future nearby development.

It’s a challenging undertaking, but not an impossible one. To incorporate natural lighting into your commercial spaces, start with a few basic design strategies.

Design Strategies for Maximizing Natural Light

Windows aren’t your only options for maximizing natural light. Try these simple design strategies in your existing commercial spaces to brighten every room.

Use Reflective Surfaces and Materials

Certain materials and colors excel in bouncing and distributing light. Examples include light-colored walls, light wood floors, and mirrors. These amplify natural light and make a room appear brighter, even when there’s little natural light filtering in.

Create Functional Layouts

How you program your space can help or hinder the flow of natural light. Try programming the room to ensure an even distribution of natural light. Removing bulky furniture, adding adjustable window treatments (if needed), and creating open floor plans allow light to flow into every corner.

Add Clear Walls

Trading opaque walls for glass or acrylic walls removes obstructions to natural light, while still providing privacy and necessary breaks in programming. Transparent walls can also create a more welcoming environment and make the space feel more open.

Use Full-Spectrum Natural Lightbulbs

In areas where adding natural light is too much of a challenge, you can mimic its effects with full-spectrum natural lightbulbs. These lightbulbs emit various shades across the color spectrum, making your lighting feel more natural.

Go Minimalist

Less is more when you want to brighten a room. Minimalist designs promote clean lines and remove clutter so light can fill the space.

SouthPark Interiors Success Stories

Contrary to popular belief, you don’t need a blank slate to incorporate natural light. A skilled designer can bring natural light into existing spaces, with a little imagination.

One example is Elan Research Park, a multi-family apartment community in Charlotte. This design is nature-driven with earthy tones and textures, so it’s no surprise natural light plays a role in its aesthetics. The main amenity spaces feature floor-to-ceiling windows in most of the rooms to maximize natural light flow. This also opens up these areas to the connecting exterior amenities.

The Marshall Rochester, a student housing community in New York, showcases another example of how living spaces can bring in more sunlight. An open second-story exposed floor plan fills this main clubhouse space with natural light. Two-level ceilings allow for beautiful views of the main entry space and let visitors see an open but well-programmed floor plan.

Let the Light Shine in With a Professional’s Touch

Natural light enhances your spaces and adds instant luxury appeal. By changing the way your occupants feel (in a positive way, of course), you’re forging lasting impressions and connecting with them on deeper emotional levels.

SouthPark Interiors is committed to maximizing your spaces and creating functional and visually appealing communities. Contact us today to learn how we can transform your project.

Unlocking the Power of Color Psychology in Interiors

Color Psychology in Interior Design: How Hues Shape a Space 

Color can change how a room feels before someone notices the furniture, lighting, or architectural details. A warm, vibrant palette might make a shared lounge feel welcoming and energetic, while softer blues and greens can create a sense of calm in a quiet workspace. 

Understanding color psychology interior design principles allows designers to make these choices intentionally. Rather than selecting colors based solely on appearance, designers consider how different hues influence mood, perception, and the way people experience a space. For commercial interior designers, this means understanding interior design color theory, the psychological effects of individual colors, and how to create palettes that support a property’s purpose and audience. 

What is Interior Design Color Theory? 

Interior design color theory is the study of how colors relate to one another and how different combinations influence the appearance and atmosphere of a space. Designers use color theory to develop cohesive palettes, establish visual balance, and guide attention toward particular features. It provides a framework for understanding why certain combinations feel harmonious while others create contrast or visual tension. 

Color psychology adds another dimension by examining the emotional and behavioral associations people have with different hues. For example, a deep blue may communicate stability and sophistication, while a bright yellow can make a space feel lively and optimistic. These associations aren’t universal, however. Lighting, cultural background, personal experience, and the surrounding materials all influence how someone perceives color. Together, color theory and psychology help designers make informed decisions about how a space should look and feel. 

The Psychological Effects of Color 

Different colors carry associations that can influence how people experience an interior. Understanding these psychological effects of color in interiors helps designers choose palettes that complement the intended atmosphere. 

Red: Energy & Excitement

Red is associated with passion, warmth, and excitement. It naturally attracts attention, making it useful for accent walls, artwork, and areas intended to feel lively. Large amounts of saturated red can feel visually intense, so designers often use it selectively. 

Orange: Warmth & Sociability 

Orange suggests enthusiasm, friendliness, and creativity. It can make communal environments feel inviting, particularly when incorporated through furniture, accessories, or architectural accents. Muted terracotta tones offer a more understated alternative. 

Yellow: Optimism & Creativity 

Yellow is commonly associated with happiness, optimism, and mental stimulation. Softer yellows can brighten gathering areas, while more saturated shades create energetic accents. Its appearance can change considerably depending on the lighting. 

Green: Balance & Restoration 

Green evokes associations with nature, growth, and harmony. It’s often used in wellness spaces, residential lounges, and areas where designers want to encourage relaxation. Sage, olive, and forest green can create very different atmospheres. 

Blue: Calm & Stability 

Blue is frequently associated with tranquility, security, and trust. Lighter shades can make rooms feel airy and peaceful, while navy and deeper blues introduce a more formal atmosphere. Blue is particularly versatile in study areas and professional environments. 

Purple: Creativity & Luxury 

Purple has longstanding associations with royalty, imagination, and sophistication. Deep plum tones can add richness to upscale interiors, while lavender creates a softer, more restful impression. 

Black & Gold: Sophistication & Elegance

Black communicates strength, formality, and refinement, while gold often suggests luxury and warmth. Together, they can create a dramatic aesthetic suited to upscale commercial environments. Thoughtful lighting and material selection help keep these combinations from feeling overwhelming. 

Neutrals: Comfort & Versatility

White, gray, beige, taupe, and brown provide a flexible foundation for interior design. Depending on their undertones, they can communicate cleanliness, warmth, stability, or understated elegance. Natural textures can give neutral palettes additional character. 

Pink: Softness & Playfulness 

Pink is often associated with warmth, compassion, and softness. Pale blush tones can create a welcoming atmosphere, while vibrant pinks add personality and energy. Its application extends well beyond traditionally feminine environments. 

How Color Theory Shapes Design Choices 

Choosing individual colors is only part of developing an effective interior. Designers also consider how those colors interact, how much of each hue appears in the space, and the emotional response the overall palette might encourage. 

Using the Color Wheel 

The color wheel is a foundational tool in interior design color theory. It’s comprised of primary, secondary, and tertiary colors arranged to illustrate their relationships. The traditional color wheel includes three primary colors: red, yellow, and blue. Combining two primary colors produces secondary colors: orange, green, and purple. Tertiary colors emerge when primary and adjacent secondary colors are mixed. Colors positions directly opposite one another are considered complementary. Designers can use these relationships to introduce contrast while maintaining a cohesive visual composition. 

Choose Color Schemes 

Color schemes in interior design help establish consistency throughout a property. Common approaches include: 

  • Monochromatic: Uses variations in the lightness and saturation of a single hue to create a unified appearance. 
  • Analogous: Combines neighboring colors on the color wheel for a harmonious palette. An ombré effect, by comparison, creates a gradual transition between tones or colors. 
  • Triadic: Uses three colors spaced evenly around the color wheel to introduce variety and balance. 
  • Complementary: Pairs opposing colors, such as blue and orange, to create visual contrast. 
  • Split-complementary: Combines one primary selection with the two colors adjacent to its complement, offering contrast with additional flexibility. 

The appropriate scheme depends on the project’s goals, architectural features, and desired atmosphere. 

Warm vs. Cool Temperature 

Understanding warm and cool colors in design helps establish the energy of a room. Warm colors, including reds, oranges, and yellows, tend to feel inviting and stimulating. They’re frequently effective in social environments where interaction and activity are encouraged. Cool colors, including blues, greens, and some purples, often create a quieter, more restorative atmosphere. 

In multifamily communities, designers might incorporate warm tones into entertainment lounges and shared kitchens while selecting cooler palettes for coworking areas or wellness amenities. Balancing warm and cool tones throughout a property can also create visual continuity without making every space feel identical. 

Color Associations by Setting 

Color preferences and associations vary across cultures, generations, and individual experiences. The same shade can communicate different things depending on where and how it’s used. A bright yellow might feel appropriate in a student housing game room but distracting in a quiet study lounge. Deep greens and warm wood tones could make a residential lobby feel grounded and welcoming, while a black-and-gold palette might support a more formal hospitality-inspired environment. Designers should consider the function of each room and the people using it rather than relying on universal assumptions about what a particular color means. 

Why Color Psychology Matters in Commercial Interiors

Commercial interior design presents a particular challenge: Spaces must appeal to many people with different preferences and expectations. Unlike a private residence, where design decisions can reflect one household’s tastes, commercial environments need to support a broader audience. Multifamily properties, student housing communities, and shared workplaces may serve hundreds of people who interact with the same interiors differently. Color psychology offers a useful starting point for making these environments comfortable, functional, and memorable.

Neutral palettes are often appealing because they’re versatile and relatively easy to update. However, an entirely neutral environment can lack the visual identity that distinguishes one property from another. Thoughtful color choices can help establish that identity. They can also support branding through interior design by connecting a property’s visual character with the experience it promises residents or visitors. This is particularly important when evaluating a commercial interior design firm. Color decisions should reflect a larger design strategy rather than individual preferences or short-lived trends. 

How to Apply Color Psychology to Your Project 

Applying color psychology effectively starts with understanding who will use a space and what activities will take place there. For student housing, designers might select energetic accent colors for social lounges and recreation areas while introducing muted greens, blues, or warm neutrals in study environments. The goal is to give different spaces distinct personalities while maintaining a consistent overall design. 

For upscale multifamily communities, sophisticated neutrals, deep jewel tones, and natural materials can communicate comfort and refinement. Color can help create the hospitality-inspired atmosphere many residents expect from premium shared amenities. 

For commercial workplaces, the palette might vary between collaborative areas and rooms intended for focused work. Designers can use color to establish visual zones while supporting the company’s brand identity. Regardless of the property type, several practical considerations should guide the process: 

  1. Start with the audience and function. Identify the desired atmosphere before choosing specific colors. 
  2. Evaluate lighting and materials. Natural light, artificial lighting, flooring, and finishes can dramatically change how a hue appears. 
  3. Use color strategically. Architectural features, upholstery, and artwork can introduce personality without overwhelming the space. 
  4. Consider long-term maintenance. Permanent finishes should remain adaptable as furnishings and preferences change. 
  5. Balance trends with timelessness. Incorporate fashionable colors through elements that can be updated without extensive renovations. 

Exploring commercial interior design trends can provide inspiration, but the strongest palettes are those that continue supporting a property’s identity and purpose over time. 

Frequently Asked Questions 

What is color psychology in interior design? 

Color psychology in interior design examines how different colors influence people’s emotional associations, perceptions, and experiences within a space. Designers use these principles alongside color theory to create interiors that support particular activities and atmospheres. 

Which colors are best for commercial spaces? 

The best colors depend on the property’s function, audience, and brand identity. Blues and greens are often associated with calm, while warmer hues can create inviting social environments. Neutrals provide flexibility, particularly when combined with thoughtfully selected accent colors. 

How do warm and cool colors affect a room? 

Warm colors such as red, orange, and yellow generally create a sense of energy and warmth. Cool colors such as blue and green tend to feel calmer and more restful. Lighting, saturation, and surrounding materials influence these effects, so designers consider the entire environment rather than individual colors alone. 

Creating Commercial Interiors with Color in Mind 

Color psychology remains a valuable design tool even as aesthetic preferences evolve. Understanding how hues interact and influence the atmosphere of a room helps designers create environments that feel purposeful and appropriate for the people who use them. 

At SouthPark Interiors, our approach to commercial interior design considers how color, materials, and spatial planning work together to shape the resident experience. Whether you’re developing student housing or refreshing a multifamily community, thoughtful color choices can help create spaces that remain relevant for years to come. 

5 Must-Haves for Every Multi-Family Community Space

What 5 elements belong in your clubhouse?

Design the perfect shared space with essentials your residents will actually use

Community space is often the first impression people get of a property. Those first impressions matter—they set the tone for the rest of your prospect’s experience and help them envision living there as a resident. When designing these common spaces, the amenities you choose can make or break this impression.

Well-designed community spaces can help you appeal to potential residents while encouraging your current residents to stick around longer. In this article, we’re sharing more about the five must-have amenities for every multi-family community space, including:

  • The role of purposeful seating areas and furniture in shared spaces
  • The importance of good lighting
  • How to choose art and decor
  • The need for technology
  • The benefits of plants and greenery

Seating and Furniture

Comfy and plentiful seating gives your residents a reason to stay awhile. It makes the space more functional, while serving up a homey vibe.

Aim for a mix of thoughtfully planned seating areas that include a mix of sofas, chairs, coffee tables, and side tables. Modular pieces like stools and smaller chairs allow residents to easily rearrange furniture to their liking, making the space more flexible and functional. Choose comfortable items that encourage residents to relax, interact with each other, and take full advantage of common spaces. Classic styles that won’t look dated over time will help you get the most life out of your furniture investment. Seating areas should have a purpose like work, relaxation, or be planned to be flexible enough to accommodate both.

You’ll also want to select these items based on their durability and ease of cleaning. Consider that multiple people will be using these items on a daily basis, which means wear and tear will occur faster than with items in individual units. Make sure furniture is easy to clean to keep it looking like new. Stain-resistant materials minimize the effects of spills, dirt, and other elements, which means less work for your cleaning crew and more enjoyment for your residents.

Lighting

Community spaces serve different purposes for different people. Some need a space where they can work remotely while escaping the confines of their own apartment. Others want a place where they can unwind after a long day at the office. At night, lighting is important for residents passing through the space on their way to their units. And during the day, good lighting can make a space feel happy, bright, and energizing.

Having a mix of different types of lighting in the same space helps you cater to all of these expectations. Ambient lighting serves to create a general atmosphere; it lends to the visual appeal of a room and can help to reduce shadows and glares.

In addition, you may want to include task lighting that’s conducive to concentration or certain purposes. This might be adding lamp fixtures to desks or spotlights over specific areas, for example.

Accent lighting can also support a multi-family community space. Similar to task lighting, accent lighting illuminates specific areas rather than entire rooms. It can also draw attention to specific features that might otherwise be overlooked. For example, you might include accent lighting along the edges of steps or near artwork.

Art and Decor

Art and decor bring community spaces to life. They bring color, texture, and emotion into the room to create an ambiance that will attract prospective tenants. Creating a specific vibe and mood hinges on interior design. You want the space to feel intentional and put together, while still catering to the needs of your residents.

That said, it can be overwhelming to choose the right pieces. Consider the purpose of the space. Is it meant to be a relaxing environment or more functional? This will help determine whether you want calming artwork or practical decor, such as tables that can double as seating.

Also, take into account the size of the room. Large pieces may overwhelm smaller spaces, while too many small items may clutter larger areas.

You also want your art and decor pieces to be on-brand and visually appealing. Again, this comes back to intention. It’s not just about choosing pieces you like, but also selecting items that work well together to create a cohesive design. Art selected or custom made by local or regional artists when appropriate also helps tie the space back to the community.

Technology

As technology expands into more parts of our daily lives, residents expect the spaces they spend time in to provide technological access and support. Offering high-speed internet, power outlets for charging devices, and even smart devices and entertainment systems can help residents feel more at home within community spaces. This is important throughout the property, even extending into your outdoor amenity spaces. They can use these areas to their fullest potential and feel like they’re getting more value as a resident.

Technology also adds an extra layer of convenience and functionality for residents. For example, greater technology access makes common areas perfect for planned events and community gatherings.

Plants and Greenery

Being cooped up for weeks during the Covid pandemic has reinforced just how important it is to stay connected with nature. Community spaces can help to bridge the gap by bringing in greenery and plants to help residents feel surrounded by nature.

Indoor plants improve air quality while enhancing the overall aesthetics of a space. They bring a sense of liveliness and freshness to any room and work with virtually any design style or color palette.

Plus, research has shown that bringing plants indoors can lower stress levels and boost productivity. They create a more calming atmosphere, catering to our need to be part of nature.

Ideally, you can choose plants that thrive without direct sunlight and won’t require a lot of water. One great option is the snake plant, also known as the mother-in-law’s tongue. This plant has thick leaves that can store water for long periods, making it perfect for those who tend to forget about their plant watering duties. It also thrives in low-light conditions and helps purify the air by removing toxins such as formaldehyde and benzene. Another great option is the ZZ plant, which can survive in almost any lighting situation and only needs to be watered once every two weeks. Its shiny leaves add a modern touch to any room.

Adding plants is a simple way to uplift any space without breaking the bank.

Combining These Elements for a Winning Community Space

All of the elements above contribute to the overall “wow-factor” of your community space. It’s impossible to cater to each individual’s wishes and whims; preferences for amenities, ambiance, and aesthetics vary from person to person. A proper designer will help you take the best approach by conceptualizing the look, feel, and vibe you’re going for, as well as the type of resident you want to attract.

Contact SouthPark Interiors to schedule an interior design consultation for your next multi-family development.

How to Design Outdoor Amenities That Attract & Retain Apartment Tenants

Developers spend significant resources on unit finishes and lobby design, then treat outdoor space as an afterthought. Renters notice. Outdoor amenities at apartment communities shape first impressions before a prospect sees the unit, and they influence whether a resident renews when the lease comes up. At SouthPark Interiors, we approach outdoor amenity design the same way we approach interior design: as deliberate decisions about who uses a space, how they use it, and what it communicates about the property. This article covers why outdoor amenities matter, how to program zones that serve distinct tenant needs, and what material choices hold up in multifamily settings.

Why Outdoor Amenities Matter for Apartment Communities

Outdoor Amenities Drive LeasePerformance

A prospect forms an opinion about a property before stepping inside. The exterior, landscaping, and outdoor spaces are the opening argument, and they set the tone for everything that follows. Outdoor amenity spaces that are designed with care communicate that a property is managed well and worth the asking rent.

As we’ve written about in our look at how interior and exterior design affects lease rates, the connection between design quality and lease performance is measurable. Outdoor spaces are part of that equation. They reduce vacancy pressure by drawing prospects who might otherwise skip the tour, and give leasing teams something specific to walk through.

Outdoor Spaces Build Community & Improve Retention

Residents who use shared outdoor spaces develop social ties to the property, not just their unit. A neighbor met at the fire pit, a regular walking route through a landscaped path, Saturday afternoons at the pool: these experiences make leaving harder. Outdoor programming converts a physical amenity into a reason to renew, and renewal conversations go differently when residents feel they belong to a community.

The Health & Wellness Case for Outdoor Design

Access to outdoor space supports physical activity, natural light, stress reduction, and mental well-being. Health-conscious renters are a growing segment, and they evaluate properties through that lens. Biophilic design elements (native plantings, shade structures, water features, natural materials) increase perceived calm in ways that indoor space rarely can match. Properties designed with wellness in mind attract tenants who tend to be selective, long-tenured, and willing to pay for the right environment.

How to Program Outdoor Zones for Multifamily Properties

The most common mistake in multifamily outdoor design is treating outdoor space as one large undifferentiated amenity. A single open lawn with a grill station and a few chairs serves no one particularly well. Effective outdoor amenity design breaks available space into zones, each built to serve a specific tenant behavior.

Social Zones (Gathering & Entertaining)

Social zones are built for group gatherings and outdoor entertaining that residents cannot do inside a unit. Outdoor kitchens with weather-resistant cabinetry, stone or concrete countertops, and commercial-grade grills give residents a reason to host. Fire pits and pergola-covered seating extend usable season. In Southern markets, shade structures are not optional. They are what make a social zone functional through three seasons rather than one. Placement matters: social zones should sit away from quiet-facing units and oriented toward interior courtyards.

Fitness & Active Recreation Zones

Fitness amenities range from outdoor equipment stations to open lawn areas sized for yoga or group recreation. Sport courts have shifted: pickleball is now the standard amenity request in most markets, having replaced volleyball pits as the go-to recreational draw. Pools benefit from deliberate zone planning. A pool deck that serves lap swimmers and social loungers equally needs distinct areas for each. Walking paths increase the perceived footprint of a property, which residents consistently cite as making a community feel worth the rent.

Quiet & Wellness Zones

Not every resident wants to socialize. Seating alcoves with privacy plantings, shaded reading areas, hammock gardens, and rooftop terraces give wellness-oriented tenants a place to decompress. Biophilic elements do the heaviest lifting here: native plantings, water features, and natural shade canopies shift the sensory experience of a space in ways furniture alone cannot. Quiet zones are frequently cut from budgets because they’re smaller and less visible. That is a mistake. A well-placed reading garden becomes one of the most-used amenities on a property.

Pet-friendly Zones

Dedicated dog runs and pet wash stations are expected at most Class A and B developments now, not differentiating features. Properties without them are at a disadvantage in any market where pet ownership is high, which describes most urban and suburban multifamily markets.

Design details matter. Fencing, drainage, and surface material determine whether a pet zone stays clean and usable year-round. Artificial turf with proper infill and drainage performs well; decomposed granite suits drier climates. Shade is essential in Southern markets. For more on this topic, see our full breakdown of designing apartment communities to be pet-friendly.

Children’s Play Zones

Children’s play areas are among the most-overlooked leasing advantages for family-oriented communities. A well-designed play zone, sized appropriately, surfaced for safety, and positioned so parents can supervise from adjacent seating, signals that the property was designed with families in mind. Equipment selection, fall-zone surfacing, and sightlines from adult seating are the design decisions that separate a play area residents use from one they ignore.

Material and furniture selection for outdoor amenity spaces

Multifamily outdoor environments are hard on materials. UV exposure, humidity, and heavy seasonal use eliminate most residential-grade products from consideration. Specification has to start with commercial-grade.

For furniture frames, powder-coated aluminum and commercial resin are the standard: corrosion-resistant, lightweight, and available in finishes that hold up without refinishing. Cushions and shade fabrics should be solution-dyed acrylic. Sunbrella is the most recognized option, and it resists fading and mildew far better than polyester alternatives. Sealed concrete and natural stone work well for hardscape. Composite decking has become the default for elevated deck surfaces in multifamily: low maintenance, splinter-free, and available in finishes that read as wood without the upkeep.

Low-maintenance specification is not a compromise on quality. The right material choices look polished and cost less to manage over time. Color and finish selection should also carry the property’s design identity outdoors. Outdoor furniture is a design decision, not a procurement line item.

Outdoor Amenity Design Trends in Multifamily Development

Outdoor coworking spaces. Remote work is now standard for a significant share of the renter pool. Properties adding covered outdoor seating with wifi, weather protection, and ambient quiet are meeting demand that is only growing. A shaded pergola with outlets and reliable connectivity serves a different need than a pool deck.

Pickleball courts. No single amenity has moved faster through the multifamily market in recent years. Purpose-built courts have replaced volleyball pits across market segments, and demand holds across age groups.

Biophilic design as standard. Living walls, bioswale landscaping, rooftop garden programming, and native planting palettes have moved from premium to expected in Class A developments. Properties that invested in biophilic design three years ago look prescient now.

Pet amenities as non-negotiable. Dog washing stations, off-leash runs with synthetic turf, and pet programming are table stakes in high pet-ownership markets.

Rooftop and elevated outdoor programming. Urban infill projects are turning underused rooftop and podium-level space into high-demand amenity zones. Elevated terraces with city views, outdoor kitchen installations, and landscaped rooftop gardens draw prospects and give long-term residents a reason to stay.


Outdoor amenity design is a sequence of decisions: who uses a space, how they use it, and what it all communicates about the property. At SouthPark Interiors, we bring the same attention to outdoor programming that we bring to interior design: tenant behavior, material performance, and the long-term relationship between a resident and their community. If you are working on an outdoor amenity program for an upcoming development, we would be glad to talk through what makes sense. Reach us through our commercial interior design services page.


Frequently asked questions

What outdoor amenities attract apartment tenants? The amenities most likely to influence tenant decisions are social spaces (outdoor kitchens, fire pits, covered seating areas), recreational facilities (pools, fitness areas, pickleball courts), pet-friendly zones, and quiet wellness spaces. The most effective outdoor programs offer a range of zone types rather than one large undifferentiated space.

How do outdoor spaces affect apartment lease rates? Well-designed outdoor amenities contribute to a property’s perceived value, which supports stronger lease rates and lower vacancy. Properties with purposeful outdoor programming also tend to see higher renewal rates. Tenants who use shared outdoor spaces develop social connections to the community that make leaving less appealing.

What outdoor features should an apartment complex have? The right mix depends on the property’s market and tenant profile. At minimum, most Class A and B communities should include a social gathering space, a fitness or recreation zone, a pet-friendly area, and a quiet retreat option. Properties targeting families should add a children’s play area.

 

7 Must-Haves in the Community Clubhouse

7 Must-Haves for a Community Clubhouse (Apartment and Student Housing)

The Gist: This guide covers seven features that make an apartment or student community clubhouse work, framed for the developers and property managers who fund them. A well-designed clubhouse is a leasing and retention asset, and the details below show where the investment pays off.

For a developer or property manager, the community clubhouse is one of the highest-leverage spaces in the building. It drives leasing velocity, keeps residents renewing, and gives a property a clear point of difference in a crowded market. Prospective residents tour the clubhouse and picture their life there, so the space does a large share of the selling before a lease is ever signed.

That logic holds across multi-family communities and student housing alike. The residents differ, but the goal is the same: a clubhouse that anchors community life and earns its cost through occupancy and retention. Here are the seven features that get it there.

Why the community clubhouse matters for multifamily and student communities

Amenities are one of the strongest levers a property has for preventing tenant turnover. A clubhouse gives residents a reason to stay: a place to work, gather, and feel part of something, without leaving home. That sense of belonging translates directly into renewals, and renewals protect net operating income far more efficiently than chasing new leases.

The clubhouse also does the heavy lifting on differentiation. When two communities compete on price and floor plans, the one with a clubhouse that feels considered and current wins the tour. For apartment communities that means productivity and social space for a working, remote-friendly resident base. For student communities it means a hub for studying, socializing, and downtime between classes. In both cases the clubhouse is the room that makes the community feel like more than a set of units.

1. Flexible seating and furniture

Good seating is what makes a clubhouse usable. Modular pieces, including chairs, ottomans, and tables, let residents rearrange the space for whatever they need, from a quiet afternoon to a full community event. Tables with built-in charging keep devices powered for a work session or a study group.

Furniture here has to meet three standards at once: comfort, flexibility, and durability. Comfortable pieces get used, flexible pieces serve more than one purpose, and durable pieces survive heavy daily traffic while still looking new. That balance is exactly what specifying commercial-grade furniture is built to solve, and it is where thoughtful selection separates a clubhouse that ages well from one that looks tired in a year.

2. Gaming and entertainment areas

A dedicated entertainment zone gives residents a reason to leave their units and use the shared space. Video game stations, pool and foosball tables, air hockey, darts, board games, oversized versions of classics like Jenga or chess, and a music system all pull people into the room and keep them there.

The payoff is social. Entertainment options create the casual, repeated encounters that turn neighbors into a community, which is the same dynamic that keeps residents renewing.

3. Technology and connectivity

Residents run their lives on connectivity, whether that is remote work in an apartment community or coursework in student housing. A clubhouse should deliver high-speed internet and printing as table stakes. Smart devices and entertainment systems extend the value, giving residents access to technology they might not buy for themselves.

4. Study and collaboration spaces

Set aside room for focused work and group collaboration. A mix of single-person desks or phone-booth style nooks and larger meeting rooms covers both solo concentration and team projects. Whiteboards, video conferencing, and screen-sharing turn those rooms into genuinely productive spaces rather than empty gestures. This matters as much for remote-working apartment residents as it does for students.

5. Snack and beverage stations

Food and drink within reach make the clubhouse a place residents return to. Coffee stations, vending, mini-fridges, and in some communities a staffed snack bar put refreshment steps away and save residents a trip out. In practice these stations become natural gathering points, which reinforces the social pull of the whole space.

6. Outdoor and amenity spaces

A clubhouse should not stop at four walls. Barbecue grills, patios with fire pits, and green space for games extend the usable footprint and give residents fresh air and daylight, both of which support well-being. Outdoor amenities also expand the community’s event capacity and its appeal on a tour. The most successful communities treat external amenities as an extension of the clubhouse, not a separate afterthought.

7. Safety and security features

Residents and, in student housing, their families need to trust the space. A members-only feel, backed by access codes, keeps amenities limited to residents. Smoke and carbon monoxide detectors, security cameras, and controlled entry are non-negotiable. Security done well is invisible: it lets residents relax into the space rather than think about who else has access.

How SPI designs community clubhouses

SouthPark Interiors handles the clubhouse from concept through installation. As commercial interior designers and interior architects, we take a project from branding and design boards through 3D renderings, then manage FF&E procurement and full installation so the finished space matches the vision on the boards. We work exclusively in commercial multifamily and student housing, so the specifications, durability standards, and layouts are built for high-traffic community life rather than borrowed from residential work.

For developers and property managers, that end-to-end model removes the coordination burden of stitching together separate design, sourcing, and install vendors. The result is a clubhouse that reads as intentional, performs under daily use, and pulls its weight on leasing and retention.

The clubhouse is not an afterthought. It is a leasing and retention asset, and it rewards the attention. To plan a clubhouse for your community, connect with the SPI design team.

The Importance of Multi-Family Model Staging

Professional staging: a great first impression

How professional model staging gets more signed leases

A completed multi-family complex that’s ready for residents isn’t quite ready for the public eye until you’ve done some professional staging. This all-important step is too often overlooked, as owners and property managers want to start showing units and signing leases as soon as possible. But the right staging ideas can go a long way in making model units feel more like home — their home.
In this blog post, we’ll discuss:

  • What model staging is (physical and virtual)
  • Why model staging is a worthwhile endeavor
  • How to do model staging right

What is Model Staging?

We define model staging as the strategic use of furniture, art, decor, and other homey elements to “stage” a model for showing to prospective tenants. Property managers fill the space to create a vision for the future. It’s an excellent way to highlight the space and all of its features, giving prospective tenants an idea of the space’s potential and how it might feel to live there.

Model staging can be done in physical or digital forms. In physical model staging, you’re bringing in real furniture, photos, dishes, vases, and other elements to create a home-like atmosphere. Tenants that visit the property in person will see these elements for themselves.

Pro Tip: We encourage all properties to style their models in the same aesthetic as their clubhouse and common areas. This will give a cohesive feel to the entire property.

With digital staging, designers generate a 3D mockup of the model and include digital elements to make it look staged. The purpose is to create images for your apartment listings that prospects can explore online on their own and get a feel for the community and the quality of your housing complex.

Why Bother Staging a Multi-Family Model?

Why do we stage a model? It’s not like anyone will actually use all that furniture, but spending time and money on staging can produce a pretty ROI.

For starters, staging is all about inspiring others to see what could be. Potential renters can envision themselves there. They can get ideas for where they might place their own furniture. The colors you choose can bring out the space’s natural beauty and shine a light on unique features. The use of colors can evoke specific feelings or emotions while they’re touring the space, which could help to encourage them to make a deposit on the spot.

In fact, nicely staged pictures are essential for promoting your rental properties online. Research from CoStar found that rental listings with a photo of a living room as the primary photo receive 110% more clicks than those that use exterior photos as the main image. In real estate, staged homes spend 90% less time on the market compared to non-staged or empty homes. Photos are an essential part of marketing your property online and encouraging visitors to come to take a look in person.

Staging a model also gives you an opportunity to increase the unit’s perceived value. Use this opportunity to create an upscale vibe that commands the rent price you’ve selected. A space that looks immaculate or well put together gives off an air of sophistication, style, and class. It shows you value the property enough to create the best first impression possible, which will make your potential residents care about it, too.

You can use staging to point out features that might not be immediately obvious. By strategically placing furniture and accessories, you can draw attention to architectural details or outdoor spaces that might otherwise go unnoticed.

Ultimately, it’s all about creating the right first impression. You’re not just staging a model unit; you’re presenting a viable future for your prospective tenants. It creates a picture that helps them envision daily life — and want to live their life in your multi-family complex.

How to Maximize Your Space with the Right Design

Model staging allows you to get the most out of your space and show future tenants how they can do the same. You’re providing the layout inspiration not just for tenants but also for other commercial property managers and owners.

There are a few ways to go about this.

First, it’s helpful to develop a resident persona. This persona will represent a specific type of resident, which will enable you to design a space that caters to that persona’s interests. For instance, your persona might be a female Millennial who has a dog, loves to cook, and enjoys pool time when she isn’t working. Having a specific persona in mind will help you to choose design elements to fill out your space and play to their interests.

Next, you’ll also want to think about spatial planning in your space. Whether you’re doing physical or digital staging, you’ll want to ensure plenty of “white space” within the room so that it doesn’t feel crowded or confined. This is also a must when creating accessible spaces. This means choosing furniture that fits well within the space, not just furniture that has an attractive color or style.

Also, don’t neglect the power of fine details. Small elements can do a lot of the selling for you. It’s those little things that make a house feel like a home — table settings, bowls of lemons, dish towels hanging on the oven door handle, books and magazines on the coffee table, and pops of greenery that bring nature indoors, for example. You don’t just want the space to look aesthetically delightful; you want it to feel like a home, not a staged model (even though that’s precisely what it is).

The Best Path to Model Staging: Work with a Professional Designer

Commercial interior design firms are ideal partners for model staging. With knowledge of color psychology, an eye for innovation and creativity, and access to staging technology and networks of suppliers, owners and property managers can get turnkey staging that makes their properties stand out. The more thought and intention behind a staged model, the more likely a property is to close deals (and quickly).

At SouthPark Interiors, our designers bring experience and intention to model staging with the goal of maximizing your space’s most unique features and selling points. Contact us today to learn more.

Top 5 Things to Look for in a Commercial Interior Design Firm

Your design firm sets the tone for the entire project

How to Choose a Commercial Interior Design Firm

Designing a space to get units leased and keep residents happy is easier with the help of a commercial interior design firm. However, starting the process of working with a firm isn’t quite so simple. You, your tenants, and your staff have to live with the results. You will need to choose the right design firm to deliver on your expectations—and do things right the first time.

Because aesthetics can vary widely from designer to designer and firm to firm, we recommend exploring your options before you move forward. In this blog, you will learn:

  • Why choosing the right commercial interior design firm is so important.
  • The top five things to look for when vetting an interior design firm.
  • How communicating your needs and wants will help you achieve an optimal project outcome.

Why Vetting Your Design Firm Is a Step You Shouldn’t Skip

No two firms are alike. Some specialize in specific styles, while others work with a wide range of styles. Some firms may handle all of the creative and technical details, including working with engineers and architects during the design phase. Others may only offer cosmetic or finish selections and procurement. The firm’s experience, education, and scope of work are telltale signs they can handle your project.

Whether you’re investing in new construction or renovation of an existing space, you need a designer who’s willing to be part of your dream team. Design work doesn’t happen in a vacuum. You need to feel confident your designer will not only create a space that’s visually appealing but also be able to work with other project subcontractors to achieve the desired outcome.

5 Things to Look For in a Commercial Interior Design Firm

When vetting commercial interior design firms, you’ll want to shine a light on the firm’s scope of work beyond helping to pick out paint colors and fabrics. Here are five things to look for that will help you start your project off right:

Reputation

A design firm’s reputation speaks volumes about its capabilities and position in the market. Reputation encompasses a multitude of aspects, including but not limited to:

  • Reliability
  • Responsiveness in communications
  • Staying within budget
  • Providing high-quality designs
  • Being customer-centric
  • Commitment to safety and sustainability
  • Meeting deadlines

Some of this reputation criteria might matter to you more than others. Decide what you value in a design firm’s reputation and seek out information on how each potential firm lives up to your expectations.

Quality of Design

Every interior design firm will tout its “high-quality designs,” but what do these words really mean? Ultimately, successful design is all about getting layouts, decor, lighting, and ambiance that work for your space. All the designs in the world are meaningless if they are not functional while being visually attractive.

Ask questions about the designer’s process in developing a design for your space. Are they intentional about their choices? Do their clients feel satisfied with the final outcomes?

Ask specific questions related to your project use cases. For instance, if you’re hiring a design firm for a residential community, do their previous designs get leases signed? Are residents and staff happy with the property?

Looking at designs on paper is one thing; learning how that design functions beyond aesthetics is quite another. Learn more about what goes into the process and how designers arrive at decisions so you can gain a clearer idea of what they’ll bring to your project.

Professional Installation

The level of involvement in project execution may vary between design firms. The firm’s role in professionally installing its’ designs says a lot about its commitment to your project. This allows them to better manage timelines and ensure your design is executed on budget and in an accurate and timely manner.

Naturally, there are multiple subcontractors involved in every project, even those on a small scale. Ask about who you’ll be working with, your main point of contact, and who will be handling certain duties and their affiliations with the design firm. Learn how they handle potential project delays or budget overages and how it affects project execution.

Most importantly, ask how they will update you on the installation’s progress and how frequently you can expect updates. Reputable design firms will have sound processes for these things already in place and can make it easy for you to understand how they work.

Client Testimonials

Asking for portfolio samples isn’t a substitute for getting real client testimonials. While a design might look great on paper, its function and client satisfaction might not translate as well.

Design firms will have client testimonials that they have meticulously collected for you to read. These testimonials are likely to highlight the positives of the clients’ experiences in working with the firm. You can glean useful bits of information about how the firm communicates, whether they meet expectations, and other things they do well.

But don’t stop there — you should also seek out unbiased feedback in the form of online reviews and word of mouth. Check online review sources such as Google Business or Houzz to discover potential downsides or shortcomings of the design firm. Ask friends, colleagues, off-campus student apartment managers, or property owners if they’ve worked with the firm in the past. Reach out directly to clients from the design firm’s portfolio to get their honest take on working with the firm. Others’ experiences will set the tone for your own; it’s best to make an informed decision.

Culture

Some design firms are just a better fit than others. You might like the people and their personalities. Or you might love knowing the firm stands for something that’s also important to you.

A design firm’s culture indirectly impacts the expertise, quality, and service you can expect. Aligning on culture and values can enhance communication and collaboration with your design firm, ultimately leading to better outcomes.

How to Communicate Your Needs to Achieve an Ideal Outcome

While the above criteria are not the only ones you need to review, they do provide a sound starting point. Do your due diligence when choosing a design firm so you can feel confident in getting a space your tenants will love.

Local Charlotte Artists We Love

Celebrating Charlotte

Local Artists we love to work with!

When possible, we work with local artists to create a one of a kind piece within our designs and make our client’s properties unique.

South Park Interiors is based in Charlotte, NC, and creates spaces across the country that bring innovation, originality, and function through design.We love to use local artists to create unique installations for us when possible, whether it’s wall art or murals for interiors or exteriors. Not only does it support the same community in which we work, it also creates a unique connection between clients and artists that gives it an extra layer of authenticity.

If you’re seeking an artist for an original design for your commercial space in Charlotte, we suggest taking our lead by searching locally. In this blog, we’re sharing:

  • Two Charlotte-area artists we partner with here at South Park Interiors
  • Each artist’s gallery and specialties
  • How to get in touch with each artist

View this profile on Instagram

Kathryn Crawford (@kathryncrawfordart) • Instagram photos and videos

Kathryn Crawford

Kathryn Crawford is the owner and namesake of Kathryn Crawford Art. She specializes in large wall murals that adorn cityscapes, restaurants, offices, stores, and other public settings. She describes her style as abstracted realism, where she creates different layers of depth and dimension to bring her work to life. After growing up in New England, Kathryn traveled to Florence, Italy to study art, then graduated with a BFA from the University of Tampa before relocating to Charlotte.

We commissioned Kathryn to create a custom mural for our project at The Address Galleria in Matthews, NC. This rental community offers 1-3 bedroom apartments and resort-style amenities. Kathryn’s bold use of color, an affinity for flowers, and vibrant combinations of abstract and concrete imagery felt like the perfect fit for this upscale community.

Learn more about Kathryn:

  • Website
  • Instagram
  • Email

View this profile on Instagram

MCK ONE – Muralist (@artofmck) • Instagram photos and videos

Morgan Cook

Morgan Cook is a muralist specializing in graffiti, murals, and style writings. With 12 years of experience in public art installations, Morgan has adorned gyms, schools, and living spaces with his signature style.

South Park Interiors commissioned Morgan to create a custom mural for our project at West End Flats in Carrboro, NC. The indoor pool area was a blank canvas that could benefit from a little color and style. Morgan developed a graffiti-like wall mural that included the name of the residential community. The blue hue in the mural naturally reflects the color of the pool, allowing the two to create a consistent look and feel in the space. The mural’s bold design can easily be seen from the large windows leading to outdoor seating areas, helping to create a fun and inviting environment.

Get in touch with Morgan on Instagram at @artofmck or email Morgan at morgan@mckcreative.com.

Learn more about Morgan:

  • Website
  • Instagram
  • Email

Elan University City Apartments to Open March 2023

Multi-family Project Spotlight

The Inside Scoop from Our Latest Multifamily Interior Design Project

SouthPark Interiors is finishing another multi-family property, this time here in Charlotte, NC. Elan University City is set to open its doors in March 2023, and we can’t wait to share all the details.Why it matters: With the new year fast approaching and major redevelopment happening in the University City area, now is a great time for property developers in Charlotte to refresh their understanding of the multifamily landscape.

Today’s tenants demand something different from their living experience, and Elan University City Apartments plans to deliver what’s missing.

  • Tenants can expect state-of-the-art amenities, including a resort-style pool, outdoor kitchen, clubhouse, and there are even rumors of an on-site pickleball court.
  • Residents will have their choice between two finish packages, each complete with upgraded cabinetry, countertops, appliances, lighting, and fixtures.
  • Drawing an overall design aesthetic inspiration from Ralph Waldo Emerson, Elan University City aims to include multiple outdoor spaces throughout, featuring earthy tones, relaxing greenery, and woodgrains in finishes, furniture, and art.

Take a tour: While Elan University City Apartments won’t open until March 2023, you can get a true feel for the all-new community by reading our Q&A below with lead designer, Emily Hiott.

Planning to build a multifamily community in Charlotte in the new year? Request a consultation with SouthPark Interiors to help ensure your community is satisfying the needs of your tenants before your doors even open!

Designer Q&A with Emily Hiott

We spoke with lead interior designer, Emily Hiott, to get a better understanding of what residents can expect at Elan University City Apartments. Here’s what she shared:

What makes this space unique from other multifamily interior design projects?

Elan University City could not come online at a better time. The University City area is undergoing a massive redevelopment, and people are taking notice. It is an excellent location, and Elan will provide an excellent solution for tenants seeking a perfect marriage between convenience and luxury.

There are multiple programmed outdoor spaces throughout the property for residents to enjoy, including:

  • Hammock parks
  • Firepit areas
  • Outdoor kitchen
  • Private hangout spots
  • Open green spaces
  • Resort style pool complete with private cabanas
  • Lap pool

We even proposed a pickleball court for the build!

Inside, the clubhouse leaves nothing to be desired with rich woodgrains and earthy tones highlighted by bold angles and textures within the design. The clubhouse environment will be a perfect backdrop for those work-from-home days, early mornings at the gym, and everything in between.

How does Elan University City compare to other properties in the area?

There aren’t many Class A multifamily properties that have delivered in recent years, so Elan is positioned to come in strong. Residents will have two finish packages they can choose from; however upgraded cabinets, countertops, appliances, lighting, and fixtures will come standard throughout. This property will also provide its residents with multiple opportunities to enjoy the outdoors, which is something the University City area is currently lacking.

What was your approach to the design process for this project?

We took a page from Ralph Waldo Emerson in our approach to this design. He felt that being in nature repaired your soul and provided man with a sense of peace.

We wanted the space to be a home they could come to for both rest and play.
Taking this idea, our team worked together with Mees, Partners, and LandDesign to create a property that would provide its residents with their very own sanctuary.

The interior of the clubhouse seeks to inspire and comfort. Here, you’ll find earthy tones, relaxing greens, and woodgrains throughout the finishes, furniture, and art. In many ways, this design is an homage to Mother Nature.

Tips to Make Your Interior Design Installation Easier

Insight from Designers

Make Installation Day a Breeze with These Top Tips from Our Designers

Installation day is arguably the most exciting time of the life cycle of your interior design project. However, even the most carefully planned designs can go awry without the right installation day prep. In this article, our interior designers share tips on how to make installation day easier for your project, including:

  • Cleaning your installation site
  • Having your concept board
  • Bringing a tool kit
  • Wearing loose, comfortable clothing
  • Hiring the right contractors

Clean Your Installation Site

Before your team arrives, it’s important to make sure the site is clean and ready for installation. This means:

Confirming with your design and build team that construction at the property is finalized
Removing any trash, clutter, or extra materials from the installation site
Ensuring the space is clean and ready for furniture installation

Having a clean site when the install team arrives will allow the installation to begin immediately.

Have Your Design Boards Handy

On installation day, be sure to have copies of your latest product scopes, layouts, and furniture boards handy. Having your design boards on-hand will help your team quickly place items in the correct rooms and areas per your designer’s vision. It also allows you to check off items as you install to make sure everything has arrived to the site as expected.

Bring a Tool Kit

While most items come with the necessary hardware for assembly, it’s always a good idea to have spare parts available. Have a tool kit available on-site during the installation process that contains:

  • Extra tools
  • Spare hardware
  • Lightbulbs
  • Carpet tape

Any other essentials that you feel may be necessary should also be included in your tool kit so you don’t have to leave the site and delay your installation.

Wear Loose, Comfortable Clothes

Install days are long and can be extremely labor-intensive. As such, it’s important to dress the part. Wear loose, comfortable clothes that won’t restrict your movement or keep you from getting the job done on installation day.

Note: Installations can be as messy as they are laborious. Choose clothing items that you don’t mind getting a little dirty in the process!

Hire the Right Installation Crew

Perhaps the most important thing to do to ensure a smooth installation process is to hire the right crew. You need to plan on having an appropriate number of installers reserved depending on how big your site is. If your installation requires specialty items — such as art pieces or custom design installations — be sure to hire an installer that’s experienced in this area. This will ensure all items are installed properly and securely.

SouthPark Interiors has experience coordinating interior design projects from initial concept to completed install. Our team understands how to communicate effectively across key stakeholders to ensure a smooth, seamless installation with every project. Prepare for installation day the right way by contacting SouthPark Interiors for an initial consultation!

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